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Important Things to Remember to Keep Your Website Visible in SERPs

Google Penguin is a word used to refer to updates aimed at decreasing search engine ranking of websites that violate Google’s webmaster guidelines. In other words, its guiding principle is to penalize websites using manipulative techniques to achieve high rankings in the search engine traffic. This is an effort to place “content” as key, and therefore “great content” would be recognized over those with little or spammy content. Web pages that manipulate visitors and mislead them by using repeated unrelated phrases, and send them to a different page, will be penalized.

Penguin 4 however was released for all countries and languages at the same time. This means that, independent of location, all websites will consistently experience the same impact. There are actually no changes but now Penguin 4 is real time. What this implies is that page rankings may change each time Google updates the information about the page and other pages linked to it. It will then be faster for you to notice how your positive or negative actions affects your search engine rankings in the results pages. After being penalized that your webmaster does a great job in its improvement and the removal of harmful links, this real-time algorithm will help you recover from the penalty faster.

Also, unlike the previous updates, this new version has made google algorithm become part of its core algorithm and not a separate filter anymore.

Simply put, the algorithm is now focused on the toxic links on specific pages rather than on the whole website.

SEO specialists will be affected by this new guidelines because it will be difficult for them to track micro-penalties so they have to audit all important subdomains and specific web pages on a regular basis.

It will also not inform penalties imposed on a website. You can only assume that you were penalized by indirect signs, like a sharp drop in organic traffic or declined positions from some or all of your keywords, including the branded ones.

One the other hand, this updated algorithm can change the status of your rankings fast the moment you take positive actions on your websites.

What this means is that one has to constantly monitor your position in SERPs. Setting up regular email alerts to stay informed of any position changes is a good way of keeping you informed.

It is essential that all your backlinks are clean and healthy and you should regularly audit your backlinks for your entire website because the new Penguin takes a granular approach already. All important subdomains and subdivsion of your website should not be audited for back links. This means that you need to conduct separate audits for each of the different language version of your website.

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