What’s the Buzz with Google Penguin 4.0?
Google has recently announced the changes in their algorithm through the introduction of Google Penguin 4.0. Penguin is now recognized as part of Google’s official or core ranking algorithm. In this new release, the data is updated and refreshed in real time which gives us the impression that any changes done will be seen shortly after it has be reindexed.
Penguin has become granular which means that if there is possible spam in your site then its rankings will be affected; it no longer depends on the whole website. what this means is that Penguin can influence specific pages, sections or wide areas of a website.
How will this affect SEO specialists and website owners?
If your website traffic is significantly lessened, then it can be an indication that your website has been penalized but there are definitely other indicators of penalty for a website. Below are the observations as to what other indicators are there that your website is being penalized.
There are suggestions that if you look at keyword rankings, then it can indicate a penalty, aside from traffic drops.
Another indicator is a decrease in sales, conversions and click-through rate.
If Google issues a warning in the Search Console it can also indicate a penalty, a drop in rankings, and sudden decrease in conversion.
Whatever the impact of the algorithm in your website, it is not the responsibility of Google to notify you regarding this. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.
If you notice that your internal pages are starting to rank higher than your optimized pages then it is time to check if your website has been penalized. When wrong pages rank in search results it is not good. Because to convince people to visit your site, you have to deliver the best search results possible to your targeted users. Don’t expect customer to stay in your pages if they are not optimized.
You can check if you websites does not appear in the top position of Google SERP for your own brand terms, then your site must have been penalized.
A recovery plan for your website is necessary if you find that it has been penalized.
With this Google update what it aims to do is to improve the search experience of its users. The use of black hat SEO techniques should now be avoided by SEO specialists and website owners.
Penguin 4.0 has many benefits to SEO and here they are.
Now with the new update, it will be faster for SEO specialists to restore ranking and traffic issues.
Penguin 4.0 allows data to be refreshed in real time. Actions will be assessed in real time so if you remove links, then refreshing It will show that results of that action.
It’s a win-win n game for with the Penguins. IF SEO specialists and website owners use white hat SEO techniques then they will be rewarded accordingly. For searchers, the SERP would be more useful.
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