Information About the Google Penguin 4.0 Update
The wait is over the new Google Penguin 4.0 update is here.
What is penguin?
The first penguin update was first launched in April and in the year 2012. Penguin was made to capture websites that are spamming the search results. Especially, those sites that are were using scheme links to manipulate the rankings in search results. Penguin basically removes inorganic links. Before these links were devalued and may need to be replaced so it can be recovered in the search rankings. The recovery process before can really take time. That is why it was really good that there was a penguin update.
Penguin 4.0 is the newest and the last penguin update.
Below are the features of the new Penguin 4.0:
All of the websites all over the world will experience the same impact of penguin 4.0, because they were released in all of the countries all over the world at the same time.
The latest penguin 4.0 is now real time. This just means that every time google updates the rankings of every page changes and even its information. So any impact can easily and quickly be noticed even if it is positive or negative.
Since penguin 4.0 is now real time you can easily and quickly recover from the Google penalty. You can quickly see results on your website, if you improve your website and remove the harmful links on your website and when google is done recrawling your website.
The new penguin 4.0 is not a filter but is a part of the core algorithm of Google. This is the reason why it is the last update. This is why you will just need to regularly check
the backlink profile of your website.
The new Penguin 4.0 is more granular. This just means that the algorithm is more focused on certain pages that has bad and toxic links instead of looking at the whole website. This is why you must regularly check the pages of your website.
Here are the things that you can do in order for you not to get penalized:
You must closely check your position in SERPs. You need to have email alerts so you can always be informed in case your position changes. You should track the keywords that is used for your ranking, but other subdivision keywords.
You should make sure that your backlink profile is clean and healthy. Check new and old backlinks on a regular basis. You need to audit the backlink of your website. Since the latest penguin update is more granular.